RACHEL CASTROP // GRAPHIC DESIGNER
614.582.4418
rachel.castrop@gmail.com
MY DESIGN PHILOSOPHY
My job as a designer is to convey messages with intention in a way that thrills and inspires the viewer. I have a passion for providing clients with an exceptional experience. Through careful research and a tailored approach, I aim to create beautiful work that eliminates barriers to action and understanding.
EXPERIENCE
RACHEL CASTROP | GRAPHIC DESIGNER
Freelance Graphic Design
2013-pRESENT
Completed a variety of design projects for clients with a focus on branding and logo design.
Able to effectively communicate with clients to ensure their vision and message is reflected in the final deliverable.
COLUMBUS SOCIETY OF COMMUNICATING ARTS
COLUMBUS, OH
VICE PRESIDENT OF COMMUNICATIONS
2020-PRESENT
Volunteer role aimed at promoting CSCA’s monthly guest lecture series and other events to CSCA members and the creative community in Central Ohio through direct mail, email marketing, and collaboration with the social media team.
Recruit and brief copywriters and designers to create a monthly advertising campaign supporting each unique event. Art direct as needed.
Project manage the production of the monthly mailer to ensure on-time delivery, working with designers, copywriters, proofers, print vendors, and co-presidents.
Manage website updates of cscarts.org, and coordinate with web developer for enhancements as needed.
KELLER WILLIAMS | BYERS HOME TEAM
chicago, il
MARKETING & LISTING MANAGER
2015-2109
Responsible for design and production of all internal and client facing marketing collateral for a top 1% real estate team in Chicago, including a total rebranding of the team's identity and creation of brand guidelines.
Designed and executed all elements of our social media strategy, print mail campaign, email-marketing, and web advertising.
Wrote and directed 4 promotional videos featured in online advertising and client communications.
Developed and adhered to annual marketing budget.
Collaborated with team members to evaluate the needs of the team, build new systems, and devise new marketing strategies.
Delivered finished products on a strict timeline with meticulous organization and attention to detail.
Taught workshops in social media strategy and marketing plan implementation to peers in the market center.
Led clients through the process of preparing and listing their homes for sale.
STARBUCKS COFFEE COMPANY
Chicago, IL
Store Manager, 2014
Assistant Store Manager, 2013
Shift Supervisor, 2007 - 2012
Managed team of 12+ partners; responsible for hiring, coaching, training new employees, and upholding company standards.
Oversaw daily store operations, managed inventory, resolved customer service issues, implemented marketing campaigns, and rolled out new company initiatives.
Increased sales to record breaking numbers with one of the highest rates of growth in my district.
Served as district promotional leader, training other managers in innovative ways to increase sales.
EDUCATION
HARRINGTON COLLEGE OF DESIGN
Chicago, IL
Master of Arts in Communication Design
Graduated in 2015
• Service and Leadership Scholar
THE UNIVERSITY OF DAYTON
Dayton, OH
Bachelor of Science in Marketing
Minor in Religious Studies
Graduated in 2007
• Proctor & Gamble Marketing Challenge
• Asia Study Abroad Program
• Flyer Enterprises Advertising Assistant
SKILLS
adobe illustrator - proficient
adobe photoshop - proficient
adobe indesign - proficient
adobe aftereffects - some experience
css & html - some experience
print design // layout // branding // public speaking // social media // copywriting // typography
attributes
decision making // time management // collaboration // leadership // problem solving // communication // customer service focus // creativity